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Cost-Effective Short-Run Printing with Color Thermal Transfer Ribbons

The ever-increasing use of color on tags and labels is creating a unique dilemma. While color provides major aesthetic and efficiency advantages, the costs of traditional color printing methods (e.g., offset of flexo) are prohibitive for short runs. Color Thermal Ribbions for Label Application

  • More than 50% of tags and labels are preprinted with color through one of these methods and later run through thermal transfer printers for bar coding.
  • Standard information changes so frequently, users typically have to discard 20% of the preprinted pieces before they can be used
  • The cost-effectiveness of large print runs is negated due to waste.
  • More companies are keeping smaller inventories to avoid waste.

    Everyone is asking one simple question: What is the alternative for flexible, cost-effective short-run color tag and label printing?

    There's One Simple Answer: Color Thermal Transfer Ribbons

Thermal transfer printing, the primary process used for bar coding, can also deliver flexible, durable, high quality color tag and label printing on demand.

Using our full line of color ribbons, you can add color to tags and labels by running them once through a multihead printer or twice through a single head printer. Add color to tags and labels can improve your bottom line through:

  • Increased Operational Efficiency - Color tags and labels serves as a quick visual identification system for coding, stocking, tracking or retrieving merchandise.
  • Inventory Control - Printing customized, short runs reduces your label inventory and eliminates scrap. All you need to stock is blank labels.
  • Increased Awareness - Color relieves the monotony of an all black label and draws attention to a specific package or item.

color label printing

Trends Toward Short Run

  • 50% of thermal transfer tags and labels are preprinted with one or two colors.
  • 34% of all orders for preprinted labels are for less than 25,000 quantity.
  • 20% of preprinted labels are discarded before they can be used.
  • 16% of orders are requested within two days.

 

 

 

 

 

 

 

 

 

 

 

Contact Karin Hathaway - Or call toll free 866-403-5223.

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